Our Mission

Work has power. How, where, and why we work defines our identity, lived experience, and wellbeing. Our work, individual and collective, has a profound impact on the world, one increasingly amplified by technology.

Too often, we make choices about work based on unchallenged assumptions, effectively relinquishing these decisions to others.

re:work is an attempt to examine our choices about work so we can make better ones, and rediscover our freedom to make them along the way.

Who We Are

re:work was founded by two friends who followed every piece of conventional wisdom about how to live a good life. Study hard in school, attend a good university, get a respected office job, earn a healthy income, and be happy. They soon discovered that living a fulfilling, meaningful, and happy life is not quite that simple.

The seeds of re:work were sown over many years of late-night conversations about work, about the daily grind, the salary negotiations, the repetitiveness, the virtual lockdown first imposed by COVID and later self-imposed by comfort and convenience. Discussions expanded into the purpose of life, on how to stay positive, feel gratitude, explore our internal world of consciousness, and have a meaningful impact on the world. All of this an inadvertent exercise in developing a new conventional wisdom on how to live a good life.

re:work is an intention to open the conversation to the world. Reflecting on work’s role in our lives, reconsidering how we work, and reaffirming why we work.

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