We launched re:work with a question: Why do you work?
Years of asking senior business leaders this very question turned into a framework - the Four Motivators. These are the drivers that most clearly motivate you: people, challenge, impact, money (see the full essay).
You may already have an answer in mind. But whatever you end up saying to yourself - or to others - often doesn’t reflect your deeper motivations, nor does it reflect the trade-offs you inevitably make.
If you've never thought about it, then you will struggle to find meaning in your work.
If you think this sounds like a lot of deep introspection, then you're right.
But it’s worth it.
Once you are clear about your motivations, you’ll find that work becomes in service of your bigger vision. And that gives you direction.
So, to help you kick-start this process, we've developed a simple test.
We also hope to use this as a survey to learn more about the real trade-offs people like you make. (And go beyond the hyper-selective sample of Apex corporate execs that informed Tom’s original hypothesis.)
So be part of the story and tell us why you work.
And keep doing the hard self-reflection along the way!
Tom & David




