Why you work: the test
We turned the Four Motivators into a 2-minute test. Your archetype at the end.
This week we launched re:work with a question: why do you work?
The most common reaction we’ve received is “…good question”, and that’s what we were hoping for. Some among you have a clear answer in mind, and we’ve loved hearing them.
We’ve built something for both groups.
You met the Four Motivators in the essay: people, challenge, impact, money. Everyone wants all four. Real life makes you choose. Which two you protect, and which two you quietly trade away, is what actually drives you. Most people have never considered it.
We've turned the framework into a 2-minute self-assessment to help you start your reflection, or to test your assumptions about yourself.
Eleven forced choices, no rating scales, no wrong answers. At the end you get one of six archetypes, and you'll see whether what you say motivates you survives contact with what you really choose.
Spoiler: for most of us, it doesn't.
One more thing, and it matters: this doubles as the first re:work reader survey. Your answers (anonymous, patterns only) become something we publish later this year: what this readership says drives it, versus what it really chooses. You're in at the start; help us build the evidence.
See you in the data!
Tom
P.S. When you get your archetype, hit reply and tell me if it's right. The best "absolutely not" replies may make it into the findings.



